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What are the digital marketing trends for 2019?


Social media, streaming content, and the ease of creating/consuming digital content have made the internet the place to be. So the question is if you want to market to your audience online, how should you do it? Take a look at 5 digital marketing trends for 2019.


  1. (AR) Augmented Reality in Retail: Augmented reality in retail has huge potential to boost sales, while more than 50% of smartphone owners use them when shopping. Moreover, 33% of them are already using AR benefits in stores.

    Retail and Digital Marketing Strategy utilizing these emerging technologies in their mobile application. Their application presently accompanies an Artificial Intelligence feature called Virtual Artist, which utilizes facial recognition technology to enable users to virtually try on cosmetics products.

2. Chatbots: Chatbots have witnessed some really advanced functionalities in the recent past or so. It is perhaps the progress in the field of AI that has made bots extend beyond their stereotypical functions.



So how to actually build a chatbot? Knowing what successful chatbots look like and how they work would be a good place, to begin with. The one important characteristic of quality chatbots is that they engage users in a very human-like behavior, giving and adding value to their experience.









3. Omnichannel Marketing: Omnichannel generally refers to the multichannel sales approach that provides the customer with an integrated shopping experience. Consumers are now even more conscious than ever and are finding their information through many channels. Initially, multichannel marketing was introduced to allow prospects to communicate with businesses through various channels.








4.Video: With platforms like -Amazon Prime Video, Netflix YouTube, Facebook Live, video nowadays have become a big trend online that will continue to grow.
According to Cisco, 82% of internet traffic will be through video only most probably by 2021 but you don’t have to wait till 2021, you can start taking advantage of the trend now also.



5. User-Generated Content: User-generated content (UGC) is referred to any digital content that is produced & is shared by end users of an online service or website.



Looking for digital marketing services in Greater Noida, Noida, India? RannLabTechnologies Pvt.Ltd. Provides you the best digital marketing services like SEO, PPC, SMM, SMO and more.                                                                                                                                                                                                                                                                                                                                                                          By Vandana                                        



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